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EMR and Startup Talk : Where To Look For Your Marketing Co-Founder

July 01, 2016 Tech Support • 0

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It is interesting to observe the stages 
of where the Philippine Startup community is at.  A few years back, 
everyone was excited to start something.  This is not to say that people
 are not excited to start something at this time.  It's just that way 
back then, everyone was into ideation.  In the heirarchy of characters 
in the enterprise there are visionaries, leaders, managers, and the 
'soldiers'. The active participants back then were the visionaries. Then
 came the stage wherein the founders' vision was laid out and the 
startup had to be given flesh.  Minimum Viable Product or MVP was the 
goal at the quickest possible time.  Thus the urgent need to partner 
with a good Chief Technology Officer.  Those who were good at coding and
 building the product, the inherent tech guys, did not have a problem 
with this.  They just simply built their product the best way they 
could. Fast forward to today, with thousands of apps and 
platforms built, the natural hurdle is taking the entire idea of the 
startup to the market.  Three to four years after all the fanfare first 
took place about tech startups, the fledgling tech enterprises are now 
beginning to realize the real role that marketing plays in the 
operation. With investors showing some signs of impatience with 
the young leaders who pitched the fantastic idea to build the next "Uber
 of something", the startup founder now realizes that an emphasis on a 
Marketing Guy should have been given as much emphasis as the Chief 
Technical Officer.  Note that I have not referred to a title of Chief 
Marketing Officer.  Real marketing guys know a marketing job that needs 
to get done without having to embellish themselves with such a title 
(Sorry, I'm quite old school and I'm only used to VP for Marketing). As
 a person who comes from the mainstream advertising, there is an old 
saying that goes, "Selling a product without advertising is just like 
sending smoke signals at night.  You know what you're doing, but no one 
else does".  I think this encapsulates what a lot of startups are doing. Yes,
 it is good to develop your product with all the bells and whistles, but
 remember not to overspend both time and finances on that.  You'll need 
to take it to the market.  This is where the marketing guy comes in.  If
 he is a co-founder, he will be the one to temper the executive team 
with the realities of budget and timelines to take your product to the 
public. What To Look For In A Marketing Co-Founder In
 the same way that there are varying levels of proficiency among CTOs, 
so it is on the marketing side.  There are levels of proficiency in 
terms of handling the marketing efforts of a startup.  Offhand, here is a
 basic checklist of what you need to look for in your marketing person:
<ul>
<li>    Thorough knowledge of marketing principles, brand,        product and service management</li>
<li>    Superb analytical skills</li>
<li>    Demonstrated ability to lead and inspire a team</li>
<li>    Outstanding communication and interpersonal skills</li>
<li>    Flexibility</li>
<li>    Passionate customer advocacy</li>
<li>    Well rounded knowledge of media and audience contact        points</li>
<li>    Deep understanding of changing market dynamics</li>
<li>    Entrepreneurial spirit</li>
</ul>

 If you are a startup founder, a lot 
of these have to be in you as well.  Some though can rest heavily on 
your Marketing Co-founder.  His or her responsibilities will have to 
include overseeing the planning, development and execution of the 
startup's marketing and advertising initiatives. Reporting directly to 
the rest of the executive team, the primary responsibility is to 
generate revenue by increasing sales through successful marketing for 
the entire organization, using market research, pricing, product 
marketing, marketing communications, advertising and public relations. Where to look In
 the same way that the startup ecosystem is huge and can be narrowed 
down to alleys of FinTech, HealthTech, IoT, Media, Games, etcetera, so 
is the world of advertising and marketing.  You can't just pull in 
anyone to be your marketing co-founder just because he has a "marketing 
background".  Even someone in MLM and Network Marketing has a "marketing
 background". Just because someone came from an ad agency does 
not mean they came from one that has a defined method of creating the 
marketing plan.  There are people who come from graphic design studios 
and there are those who come from boutique agencies.  There are those 
who come from creative agencies and those who come from media agencies. It
 is nice to have someone from the creative agency.  Creativity is cool. 
 However, if the order of the day for CTOs are the MVP, the equivalent 
delivery of the marketing co-founder is traction.  Creativity is not a 
main multipier in creating traction.  This is where the guy from the 
media agency comes in.  The guys from the media agency have a 
different discipline.  Their emphasis is on a valid and relevant contact
 point for the message to be delivered rather than the message itself.  
Channels not content.  In comparison to the guys in creative, they are 
the less flamboyant and can be perceived as boring for they are the 
number crunchers.  The ones who deal with statistics and ratings.  They 
are the ones who dealt with consumer behavior, media consumption habits,
 and demographic profiling long before the startup revolution gave birth
 to a fancy word called "Big Data".  Charts and graphs are really their 
domain. Adept knowledge of the media landscape and media 
consumption habits could spell the difference between saving or wasting 
your investor's money.  Simply put, a marketing guy with a level head 
about all media because in the final analysis, your marketing 
budget may be split 3:1 or even 4:1 in favor of media costs versus 
production/creatives. With these kinds of skill sets, it would be
 wise to look for them among those who work (or used to work) for media 
agencies, brands and product management, or even media research 
companies. 
 
 
 
 
 
<a href="http://www.talonggo.com/2016/01/why-i-started-talonggo-and-why-you.html" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9XgKPsGqFNf7lXWKKTL6DBhE5B0EVNDfianIO9__XOsjTeWtJsH5rvDwQc1qlSpFSTx4dC3dqr9cKHd8epvoKZ7qcyJZJ_mTQEjfdbxJbmPt_LresOltfsdqIEPkVzAy4XY3dz8YtFhs/s1600/avataraablog.jpg" /></a>The

writer, Lloyd Tronco, is from Negros Island, the Sweet Spot of the 
Philippines.  The principles he uses in Digital Marketing and Tech 
Startups, were learned in the sugarcane fields of Negros.  He is the COO
 of Medix.ph and does consulting for startups in the area of marketing. 
 
 
 
 
 
 
 
 
 
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EMR Startup Technology EMR and Startup Talk : Where To Look For Your Marketing Co-Founder

It is interesting to observe the stages of where the Philippine Startup community is at. A few years back, everyone was excited to st...

1,000 RxBox Telehealth Devices to be Delivered Nationwide

June 16, 2016 The Mail Man 0

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The Department of Science and Technology (DOST), through the Philippine Council for Health Research and Development (PCHRD), will provide additional 1000 RxBox telehealth devices in the country. The roll out was launched during the Science Nation Tour on 9 June 2016 at the Philippine Council for Agriculture, Aquatic and Natural Resources Research and Development  (PCAARRD) EO Tan Hall. Field tested already in 143 municipalities nationwide, the RxBox is a telehealth device allowing consultations even from geographically isolated and depressed areas of the country. “Ang RxBox po ay isang paraan para ang mga komunidad na malayo sa ospital ay mapagsilbihan ng mataas na kalidad ng serbisyong pangkalusugan…Ito po ay pinagsamang galing ng medisina at ng engineering,” PCHRD Executive Director Jaime Montoya explained. After the ceremonial switch on of the new RxBox model, DOST Secretary Mario Montejo shared how excited they were on looking at the previous versions of RxBox as these were the ones demonstrated to President Noynoy Aquino. “Ang maganda sa RxBox, it was developed by local engineers and manufactured by local manufacturers,” Sec. Montejo emphasized. Department of Health (DOH) Bureau of Local Health Systems Development Director Enrique Tayag added that the DOH also monitored the progress of the technology as there are still many people in the country who cannot avail health services. “Kami ay nagpapasalamat sa mga nagpasimuno nito dahil nawalan kami ng isang balakid para maatim ang Kalusugang Pangkalahatan,” he said. Dr. Montoya, Sec. Montejo, and Dr. Tayag, with University of Philippines (UP) Manila Vice Chancellor for Research and National Institutes of Health (NIH) Executive Director Eva Maria Cutiongco-Dela Paz, also participated in the commitment signing of RxBox on “working together to provide better access to life saving healthcare services to every Juan.”  On her closing remarks, Dr. Dela Paz shared that the RxBox has three important ingredients:  identified need, partnerships among experts, and commitment to serve every Filipino. “We witnessed today the roll out of thousands of telehealth devices. This was possible because the need for better access to healthcare services was identified, the different disciplines of engineering, medicine, and ICT all worked together, and there was a commitment to serve every Juan,”  Dr. Dela Paz ended. The Science Nation Tour is a nationwide strategy of DOST to promote technological advancement to the Filipino community. Aside from the launching ceremony and commitment board signing, demonstration of RxBox and introduction of its new features were also held. Source: http://www.pchrd.dost.gov.ph/index.php/news/5525-dost-pchrd-to-roll-out-1000-rxbox-telehealth-devices </div>
 
 
 
 
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EMR Equipment Featured Technology 1,000 RxBox Telehealth Devices to be Delivered Nationwide

The Department of Science and Technology (DOST), through the Philippine Council for Health Research and Development (PCHRD), will provi...

The Filipino Doctor That Helped to Save Millions

June 08, 2016 The Mail Man 0

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 The discovery of Pencillin was a breakthrough in medicine. It was only then that infections were treated effectively. That it saved millions of lives was never put in question. But it also had side-effects and a considerable number of the world’s population were allergic to penicillin. Another breakthrough was needed. On a Philippine island, Streptomycesery threes, a fungus, found in the soil was sent to a laboratory in the United States. The year was 1949. A young doctor working as a researcher for a drug multinational sent it. His name was Dr. Abelardo Aguilar, an Ilonggo. It was the breakthrough that was needed. It was 1952. It led to the development of Erythromycin. Eli Lilly and Company owned the new antibiotic. It changed the world. Erythromycin was name Ilosone after Iloilo. This was useful in the treatment of respiratory tract infections, intestinal infections and several sexually transmitted diseases. Dr. Aguilar left Eli Lilly and Company and set up his own clinic, ministering to poor patients. Unfortunately, his contribution to the discovery of Erythromycin was never recognized by the pharmaceutical multinational. It cited that it was done when he was an employee and any discovery belonged to the company and no monetary compensation was due to Dr. Aguilar. Dr. Aguilar passed away in 1993 and was never given a single centavo as compensation for being co-discoverer of erythromycin. </div>
 
 
 
 
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Innovations Movers and Shakers Pharmaceuticals Professional The Filipino Doctor That Helped to Save Millions

The discovery of Pencillin was a breakthrough in medicine. It was only then that infections were treated effectively. That it saved mil...

Top 10 Companies at the Forefront of Digital Health

June 01, 2016 The Mail Man 0

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 Medical science and healthcare have made strides in serving the demands of the world’s population with regards to more efficient, streamlined and accurate health services by using technology. Be these in the realm of medicine and vaccine production up to monitoring of vital signs of patients. The introduction of new machines, processes and interconnection of medical equipment have resulted in more people being cured and diseases diagnosed early and managed by healthcare professionals. Thus, the world has become dependent on these new generation processes and equipment because of the increasing population and need to manage the health of the population. In the last twenty years, medical equipment have multiplied the capabilities of the healthcare sector in servicing the needs and demands mentioned. No longer are medical equipment be analog but digital health equipment is being used at an faster rate. Here are the top 10 companies at the forefront of digital health 1.    Medisafe Compliance to schedules in taking of medication has long been an area of concern. Medisafe presents an app and cloud based database wherein families and friends can monitor medication schedule compliance under their care. This is especially true Type 2 Diabetes patients who are elderly. This increases their adherence rates in taking regular medications for the disease. 2.    Ginger.io This is a smartphone based app that tracks patients  via their communication and location patters that gives caregivers indications on symptoms or an impending health crisis. Ginger i.o collects data points from patients and is currently being tested in Cincinnati Children’s Hospital and in North Carolina, USA. 3.    Setpoint Medical Setpoint is currently engaged in clinical trials of an implant in the vagus nerve of the neck that when activated reduces the inflammatory reflex. This has promising application on rheumatord arthritis, diabetes and multiple sclerosis which have forms of inflammation that is debilitating to its sufferers. 4.    IBM IBM is already known for its medical administration systems and by using its Watson supercomputer introduces artificial intelligence into the mix. Data from the most recent studies and trials by the world’s premier oncologists are utilized in combating and managing cancer. 5.    Proteus Digital Health Digital Medicines such as Helius digital health feedback system is integrated with regular pharmaceuticals  with ingestible sensors. The time of inmgestion is then monitored along with vital signs such as heartrates, activity and rest. It uses a wearable patch that transmit data to a mobile device all the way to healthcare providers. 6.    Doximity It is akin to “Social Media for Doctors” wherein doctors can exchange secure messages about patients, send digital faxes, look up files of general practitioners and specialists. It is also used for keeping in contact with colleagues from medical school and add accreditation to their continuing medical education. 7.    Lift Labs Tremors linked with Parkinson’s Disease can be managed by two apps; Lift Pulse and Lift Stride that monitors and measures the tremors of  patients with the aforementioned disease. These prevents shuffling while walking. 8.    Perfint Healthcare This company manufactures robots such as Robio that targets tumor treatment or therapy. It is useful in drainage, biopsies and pain management for cancer patients. MAXIO is designed to assist in cancer diagnostics, treatment and surgery. 9.    Cliniops Digitalizing clinical trials to increase efficiency is the engagement of this company. By automating document submission and regular reminders to patients to upload videos and photos, the app can alanalyze trends and problems in real time instead of awaiting the end of a clinical trial. 10.    Evolent Health The company sells Identifi that collates and does the “crunching” of patient data resulting in more efficient treatments and health management. It is part of software, advisory services and information technology available to hospitals and healthcare providers. Source: Readings from <a href="https://wtvox.com/emerging-tech/top-10-companies-pushing-innovation-in-digital-health/">https://wtvox.com/emerging-tech/top-10-companies-pushing-innovation-in-digital-health/</a></div>
Health Tech PH
 
 
 
 
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EMR Equipment Health IT Innovations Technology Top 10 Companies at the Forefront of Digital Health

Medical science and healthcare have made strides in serving the demands of the world’s population with regards to more efficient, streaml...

4 World Health Experts in ECHO Summit

May 10, 2016 The Mail Man 0

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<tr><td class="tr-caption" style="text-align: center;">Heart-to-heart talk with doctors: Dr. Maria Caridad Purugganan, medical 
director of Biofemme; Dr. Wilfred Fujimoto, professor emeritus at the 
University of Washington; Dr. Nassir Ghaemi, professor at Tufts 
University and the Harvard Medical School; Dr. Amos Pines, professor at 
Tel-Aviv University; Dr. Bertram Pitt, professor emeritus at the 
University of Michigan; Dr. Ma. Rosario Sevilla, medical director of 
LRI-Therapharma. PHOTO from Philstar.com</td></tr>
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 A thousand doctors, all experts in their respective fields converged last April 28, at the Manila Marriott Hotel. The 2016 Experts’ Convergence for Health Outcomes (ECHO) Summit was held for the Filipino physician, who serve as the frontliners in Philippine healthcare. “Our goal is to bring world class medical information to our Filipino doctors,” says Claire Papa of Unilab. Doctors in general practice, industrial medicine and internal medicine were invited  with the aim of getting the latest trends in serving the Filipinos who need healthcare The topics included were diabetes, heart disease, anxiety and depression and women’s health.  The summit zeroes in on topics that are probably closest to our hearts: women’s health, anxiety and depression, diabetes and heart disease. Four world-renowned experts will tackle the four subjects mentioned above: 1.    Dr. Wildred Fujimoto is a professor emeritus of Internal Medicine at the University of Washington , Seattle. Dr. Fujimoto is known for the Japanese American Community Diabetes Study. The Study concluded that Japanese Americans has a high incidence of Type 2 Diabetes. This was because of dietary factors wherein the subjects were consuming more of a typical American diet high on fat and simple sugars. “What we found out was the Japanese Americans living in Seattle were not eating more food than the Japanese living in Tokyo, both from the same urban environments, yet the Japanese Americans were heavier,” Dr. Fujimoto disclosed. “What was different was that they were consuming more of the calories as fat, especially animal fat, while the Japanese in Tokyo were consuming more of the calories as complex carbohydrates, not simple sugars. The second thing was the Japanese Americans’ lifestyle included less physical activity than that of the Japanese in Tokyo who have to commute to work, walk to the train station, go up and down the subway, walk off the train. Whereas in the US, people drive their cars and park as close as possible to the nearest elevator.” 2.    Dr. Seyyed Nassir Ghaemi is a professor at Tufts University Department of Psychiatry. Dr. Ghaemi sifts through the evidence for treatment of depressive or anxiety symptoms in persons at risk of cardiovascular disease, including the use of selective serotonin reuptake inhibitors and lithium. Dr. Ghaemi discussed that Dr. Ghaemi shares, “Among the regions of the world, the region with the highest global burden of depression is Africa, followed by the Middle East and Europe — depression seems to correlate with socio-economic conflict and poverty. Asia would be in between the Middle East and Europe. In China, the experience of depression is much more physical than psychological. They say, ‘I have a headache’ or ‘My stomach hurts.’” It is a problem that is quite common but is also overlooked by most doctors. It is caused by depression and anxiety it disclosed. 3.    Dr. Bertram Pitt of the University of Michigan School of Medicine has generated over 500 articles that have been peer reviewed in medical journals. Dr. Pitt presented the latest trends in mineralcoticoid receptor antagonists (MRA) in heart failure management. The drug agent is used in the management of hyperkalemia which in extremely high  levels of potassium in the blood leads to cardiac arrest and death. 4.    On Women’s Health, Dr. Amos Pines from Tel-Aviv discussed the potential of hormone therapy replacement in reducing coronary heart disease among women. Also tackled was the potential side effects of HRT such as cancer. Dr. Pines cited “It depends on how many years you used it,” he replies. “If less than seven to 10 years, there’s no risk of cancer. The 2016 ECHO Summit was supported by an unrestricted grant from Unilab’s Specialty Cluster, namely, Therapharma Inc. (Cardiovascular Division), LP Imperial Inc. (Endometabolic Division), Medichem Pharmaceutics (CNS Division), and Biofemme (Women’s Health Division). Source: Readings from http://www.philstar.com/health-and-family/2016/05/10/1581504/when-global-medical-experts-meet </div>
 
 
 
 
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Advocacy Innovations News Professional Technology 4 World Health Experts in ECHO Summit

Heart-to-heart talk with doctors: Dr. Maria Caridad Purugganan, medical director of Biofemme; Dr. Wilfred Fujimoto, professor emeritus...

BOGE publishes new guide on specifying compressed air for healthcare

May 05, 2016 The Mail Man 0

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 May 4 2016: Delivering pure air to hospitals and other medical facilities is a complex and challenging task. Not only does it have to meet a plethora of demanding regulations that cover medical devices and medicines, it must also be energy efficient, cost effective and, above all, totally reliable. These challenges facing suppliers must be met because hospitals rely on a highly reliable source of pure breathing air to preserve the health and safety of their patients. Hospitals use two very distinct compressed air systems that are governed by different standards and regulations around the world, namely medical air for patients and equipment, and technical air that is used for maintenance around the facility. One of the prime requirements of the European Union Medical Device Directive (93/42/EC) stipulates these systems must be separate, which means the air produced by compressors for use in facility tasks cannot be used for patients, and vice versa. “In a healthcare setting, patient safety is the top priority. Compressed air systems must comply with a range of statutory requirements and standards – which means the breathing air needs to be available 24 hours a day, seven days a week,” says Amunugama Nalin, General Manager of BOGE Asia Pacific, a leading supplier of air compressor systems. The 93/42/EEC and related regulations also call for multiple sources of compressed air to guarantee breathing air is available at all times. When designing a system for a hospital, the main challenge is to calculate the hospital’s 100 percent compressed air demand. This is defined as the amount of air that is required if every conceivable application is being used at the same time. Whether it is for patient beds or the operating theatre, medical compressed air must be readily available, that is, should one compressor be out of action for maintenance, and a second breaks down at the same time, a back-up system is able to supply a hospital’s maximum air requirements. It is not uncommon for installations to have three or even four compressed air systems in place, each able to satisfy the 100 percent demand that is needed. BOGE has just released a comprehensive new guide to oil-free compressed air. It explains the key differences between types of air compressors, as well as the important factors that should be considered for the reliable production of absolutely 100 percent oil-free compressed air. Available as a free download, the new guide is a must-read for professionals in all sectors, specifically those responsible for the reliable supply of compressed air in sterile and clean environments. It provides everything readers need to know to understand oil-free compressed air and how to produce it for use in their application. The guide highlights the most important considerations when selecting a compressed air unit that meets the requirements of a specific application, including: the key differences between oilfree and oil-injected systems, the varying ranges of oil-free compressors available and the significant benefits of ‘dry running units’ in comparison with their lubrication-aided counterparts. Mr Amunugama explains, “The guide supplies valuable information on the key areas where businesses can improve the energy efficiency of their compressed air systems - through the use of variable speed drives and installation of heat recovery technology – to achieve significant savings in running costs.” For a free copy of the whitepaper (guide), email a.nalin@boge.com</div>
 
 
 
 
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Equipment Featured Innovations Technology BOGE publishes new guide on specifying compressed air for healthcare

May 4 2016: Delivering pure air to hospitals and other medical facilities is a complex and challenging task. Not only does it have to mee...

Negros Island Region Has The Most Modern Regional Hospital

May 03, 2016 Tech Support • 0

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BACOLOD, Philippines -  Behind a ninety year old facade, a modern hospital awaits to serve patients of the newly formed Negros Island Region.  The Corazon Locsin Montelibano Memorial Regional Hospital (CLMMRH), formerly called the Occidental Negros Provincial Hospital (ONPH), is one of the oldest operational hospitals in the country.  Founded on March 24, 1926 with a 25-bed capacity, it is located at Lacson-Burgos Streets, Bacolod City, Negros Occidental, Philippines. 
 
Being a structure more than fifty years old, the CLMMRH is not only a hospital but a national heritage site.  On May 30, 2012, the National Historical Commission of the Philippines installed the historical marker at the CLMMRH Heritage Building, declaring it as a building of cultural heritage because of its strong American architecture. 
 
Today, the Corazon Locsin Montelibano Memorial Regional Hospital (CLMMRH) in Bacolod City can now cater to more patients, as it opened on Wednesday, April 13, 2016, the West Tower Building, a health infrastructure with facilities amounting to more than P1 billion. 
 
With this development, the CLMMRH, the only hospital in Negros Island Region run by the Department of Health, is positioned to improve the quality of health services and provide higher tertiary care to its clients. 
 
Dr. Julius Drilon, medical center chief, who led the blessing and inauguration rites of the building last April 13, said the opening of the newest facility marks another step for the regional hospital in bringing a higher level of patient care. 
 
Drilon said the new facilities enable CLMMRH, an International Standardization Organization (ISO)-certified government-run hospital, to provide compassionate health services that are accessible and world-class, yet affordable. 
 
The facility is open to patients of all economic status for direct admissions, he said. 
 
 
<iframe allowfullscreen="" frameborder="0" height="215" src="https://www.youtube.com/embed/XGUDt6Ey_i4" width="360"></iframe>
 
 
Drilon added that indigents can still avail of the Philippine Health 
Insurance Corp. program and the hospital’s no-billing policy. The
 P436-million six-storey West Tower Building, with a floor area of 5,460
 square meters, can accommodate additional 163 in-patient beds. The
 infrastructure is coupled with P572 million worth of state-of-the-art 
medical and non-medical equipment, including high definition endoscopy 
system, mobile X-ray, mammography system, pneumatic tube, ultrasound 
machine, patient monitors with central station and accessories, 
anesthesia machine ventilators, and operating tables with room lights, 
monitors, and video management system, among others. The hospital will also start its kidney transplant services by mid 2016. Undoubtedly, the CLMMRH is the most modern and well equipped Regional Hospital in the country today. *video by Square Productions 
 
 
 
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<a href="http://www.healthtech.ph/2015/04/how-two-non-dentists-are-helping-shape.html">How Two Filipino Non-Dentists Are Helping Shape The Future Of Dental Practice Management</a> 
 
The dental profession is one which is clearly shaped by the dentists 
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Negros Island Region Has The Most Modern Regional Hospital

Cost Rationalizations DOH EMR Featured Health IT Hospitals News Policy Technology Negros Island Region Has The Most Modern Regional Hospital

BACOLOD, Philippines - Behind a ninety year old facade, a modern hospital awaits to serve patients of the newly formed Negros Island Regi...